VANYL: histoire de cœur - VANYL

The trend of adding hearts to clothes is like a way of offering a silent statement, a universal language that everyone understands without saying a word. The heart, a timeless symbol of love, tenderness and the deepest emotions, always seems to find its place in our lives, as a way of wearing our feelings on the surface.

Putting a heart on a garment is inviting love to follow us every day, it is embroidering a little poetry on our days, making each gesture lighter, each moment more precious. It is also a return to the simplest gestures, to the first drawings that we make on a corner of paper, where the heart is obvious, a shape that we draw almost instinctively. On a garment, it becomes a wink, an invitation to remember that behind fashion, there are above all stories of encounters, passions and connections.

This trend could also be seen as a subtle resistance to the modern world, a way to bring back softness and humanity into our sometimes too fast daily lives. The heart on a garment then becomes a symbol of assumed vulnerability, a way of saying: "I dare to show what I feel, and I do it with style!

The VANYL heart is born from an artistic gesture, from carefully selected cutouts from magazine pages, where each word and image are transformed into reinvented fragments of life. The papers fold and overlap, creating a unique heart, both fragile and powerful. It tells a story of rebirth, of reuse, where even forgotten pages find a new place in the world.

At VANYL, the heart becomes a work of art, an echo of the values ​​that drive us: passion, courage and the poetry of everyday life. Wearing this heart also means embracing the idea that there is beauty in imperfections, that the traces of the past can be transformed into a future rich in meaning.

The paper hearts become spokespeople, whispering the secrets of craftsmanship, paying tribute to the meticulousness of manual work. They become symbols of VANYL's commitment to responsible fashion, made of authenticity and conscious creation.